When clients say: “But social media isn’t really that big of a deal, right?”
I show them this.
What a whirlwind this was for TickPick and Michigan; and what a great example of how powerful social media can be.
The most important thing to remember about social media (and marketing in general) is that behind all those clicks, likes, and shares… are real people.
Special thanks to Brett Goldberg for the wild ride… and free beer.
And a big thanks to Align5 for telling the story perfectly!
The TickPick Story
TickPick is a ticket marketplace (similar to StubHub but without the hidden fees) and is based out of New York City.
The interactive map on their website was missing a vital piece of the United States… the Upper Peninusla of Michigan. Unfortunately, the problem went viral after an employee at TickPick used damaging words to reply to the problem.
But with a little bit of effort and some audience-based strategy, we were able to turn a negative viral presence into a positive viral movement.
YOOPER BLOOPER GIVEAWAY ANALYTICS